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Eliquid has come a long way in recent years, offering more choices than ever to match every vaper's taste and style with innovative formulations and flavours.

Stocking over 5000+ of the best e liquid flavours, including the smoothest nicotine salts, long lasting shortfills (available in both 50ml and 100ml bottles), and convenient 10ml bottles starting at just £1, we've got one of the UK's largest selections of premium, TPD-compliant eliquids.

Whether you're after high VG for dense clouds, high PG for a strong throat hit, a balance of 50/50 blends, or the quick satisfaction of nic salt e liquid, finding your ideal vape juice is a breeze.

Our shelves are lined with top brands like Vape Juice, Yeti, Nasty Liq, Six Licks, Imp Jar, and Old Malt, ensuring quality with every puff. Enjoy our fantastic multi-buy deals on all vape liquid, including 2 X 100ml for £29.95, 2 X 50ml for £19.95, 5 X 10ml for £14.95, 10 X 10ml for £24.95

FREE UK Next Day Delivery on all orders over £20 - find your perfect vape juice flavour today!

What is e-liquid?

Eliquid, also known as vape juice, is the fluid used in electronic cigarettes and vape devices to create great-tasting vapour. It’s a blend of propylene glycol (PG) or vegetable glycerine (VG), which are substances that help create the vapour and carry the flavour.

You can find eliquid in a wide range of flavours, from original Cream Tobacco to Blue Raspberry, Milkshake to Menthol & Ice, and everything in between. There is a huge range of flavour profiles and vaping products catering to diverse taste preferences.

Additionally, eliquids come with various nicotine strengths, allowing users to tailor their vaping experience to their nicotine needs or opt for a nicotine-free option.

Essentially, e-liquid is what fuels your vaping device, turning each puff into a personalised flavour experience.

Key features of e liquids

  • Wide range of flavours: E-liquids come in an extensive variety of flavours, from Banana to Blue Raz Lemonade Salt Nicotine, and Menthol to WatermelonIce, Custard Doughnut, and even Drinks-inspired tastes.
  • Variable nicotine strengths: Available with a selection of nicotine levels, including nicotine-free options, allowing you to customise your experience based on your nicotine preference and consumption habits.
  • Propylene Glycol (PG) and Vegetable Glycerine (VG) ratios: Available in different PG/VG ratios, impacting the throat hit, vapour production, and flavour intensity. Choose the balance that suits your vaping style, whether you prefer smooth hits or dense clouds.
  • Compatibility with various vape kits: Designed to be versatile, vape liquids can be used with a wide range of vaping devices, from simple starter kits and pod systems to advanced sub-ohm tanks and rebuildable atomisers.
  • Customisable vaping experience: Beyond nicotine and flavour, the ability to mix and match e-liquids or add nicotine shots to shortfills provides you with the opportunity to create your own unique blends and strengths, making each vaping session uniquely satisfying.

How to choose an e-liquid?

Understand PG & VG ratios

Choosing the right e-liquid starts with knowing about PG (Propylene Glycol) and VG (Vegetable Glycerine) ratios.

  • E-liquids with more than 50% VG are best for sub-ohm or DTL (Direct To Lung) vaping, suited for coils with less than 1 ohm resistance, leading to denser vapour.
  • E-liquids with over 50% PG are ideal for MTL (Mouth To Lung) vaping, compatible with coils over 1 ohm, providing a sharper flavour and throat hit.

Choose based on device compatibility

For a balanced experience, 50/50 e-liquids are a versatile choice, fitting most vaping devices. If your coil’s resistance is below 0.4 ohm, lean towards a higher VG content. Checking your coil’s ohm rating is the quickest way to match your device with the perfect e-liquid.

Select the right nicotine strength

Nicotine strength is crucial for a tailored vaping experience.

  • Light smokers may prefer 3mg.
  • If you used to smoke up to 10 cigarettes a day, 6mg might be better.
  • Heavy smokers might find 12mg or 18mg more suitable.

For quitters, starting with nicotine e-liquids and gradually reducing the strength can aid in managing cravings.

Find your flavour

With over 5000+ e liquids to choose from, you’re spoiled for choice. But if it’s all a bit overwhelming, perhaps start with familiar Tobacco or Menthol flavours.

If you’re looking to explore, the world of e-liquid flavours is vast, from fruity to dessert-inspired options and everything in between.

If you’re still undecided, our pick & mix multi deals offer a great way to try out various flavours affordably, helping you find your perfect match.

Eliquid types explained

10ml bottles:

Ideal for trying new flavours or for those who prefer a higher nicotine strength. Our 10ml vape juices include both traditional freebase nicotine for a classic hit and nic salts for a smoother sensation.


Designed with sub-ohm vapers in mind, our shortfills come in larger volumes, nicotine-free, leaving room for you to mix in your preferred nicotine shot for the perfect strength.

Nicotine Salts:

Nicotine salt e liquids offer a milder throat hit at higher nicotine strengths compared to freebase nicotine, making them a great choice for those looking for quick nicotine satisfaction without harshness. Available in an assortment of strengths and flavours, they’re perfect for a smooth, satisfying vape.

Why buy e-liquid from Vape Juice?

We have carefully crafted and hand-picked the best selection of e liquid flavours from the best brands in the vaping industry. From the most popular vape juice flavours to the classics and the unique, use our handy filter to find the right fruit for your toot.

  • Free next-day delivery: On orders over £20, ensure you get your favourite flavours fast.
  • Unbeatable prices: Premium e liquid bottles starting at just £1.
  • Expert support: Our team is here to help you find the perfect vape juice based on your preferences and vaping style.